- Avoid having to do showings    

- Avoiding the hassle and coordination of repairs    

- Choosing your own closing dates    

- Easily time your sale with a purchase or other action     

As a seller you are under no obligation to accept the Keller Offers offer if it doesn’t meet your needs. As a Keller Offers Certified Agent, I am here to consult with you throughout the process! 

Also known as an instant offer service, iBuying allows consumers to quickly sell their home to a company rather than to a person. iBuyers, or “instant Buyers,” are companies that use technology to make immediate, all-cash offers on a home. If a seller accepts the offer, the iBuyer then handles marketing and reselling the home themselves. It’s a trend that has gained appeal lately with homeowners who are looking to simplify the real estate process, move quickly, or even avoid the hassle of potential buyers traipsing through their home. 

Over $5 billion has gone to institutional investors in the iBuyer market, money put toward buying homes across the United States.    Yet, along with the convenience of iBuying, also comes a potential downside. In what is typically the largest transaction of a consumer’s life, home equity may be put at risk when consumers move too fast. Without an agent acting as a fiduciary, consumers are at a disadvantage. They lose out on valuable insight into their local market, and they may be left unaware of the variety of selling options that are available to them. 

In May 2019, Keller Williams launched Keller Offers, an iBuyer division of Keller Williams. It’s an important additional option to traditional home sales that KW agents will be able to offer their sellers. KW enters the space with one goal in mind: to support and protect both the consumer and agents while minimizing cost.  Just like with any iBuyer, consumers who use Keller Offers are able to sell their home through a simple, convenient, and near-instant process. They will benefit from options including an immediate, all-cash offer and the ability to select their own closing date ranging from as little as two weeks to 90 days.  

And with Keller Offers, sellers are also represented by a KW agent. Using their knowledge of often complicated local real estate requirements, agents will guide sellers through what is traditionally an automated iBuying process that can make it tricky to get expert guidance. Agents function as local advisors and consultants, a role they’ve long served—and will continue to serve—helping consumers to truly understand every phase of the process.  With a request in hand, Offerpad quickly generates an offer using proprietary, in-house real estate experience and technology. Then, the assured offer routes back to the KW agent, who presents it to their seller.  

The KW agent remains the seller’s consultant in understanding all their options to move them onward. Should the seller choose to accept the instant-offer path, the KW agent will guide the seller through the Offerpad process. The partnership is the first of its kind, entered into as an exclusive agreement that no other brokerage can join. 

*Excerpted from https://outfront.kw.com/technology/keller-williams-expands-ibuyer-reach/ by Deborah Blumberg|Published: Aug. 15 2019Insert your text here